Cookie Policy

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember preferences, maintain security and understand how pages are used. Similar technologies include local storage entries and session identifiers. Cookies may be set by us (first-party) or by service providers acting on our behalf (third-party).

2. How we use cookies

We group cookies into three categories:

Essential cookies

Required for basic website operation and security. They enable form submission, load balancing, consent record-keeping and fraud prevention. These cookies cannot be disabled through our banner because the site would not function correctly without them.

Analytics cookies

Help us understand anonymised visit statistics — pages viewed, approximate geography and referral sources — so we can improve syllabus content and navigation. Analytics cookies activate only if you choose “Accept all” or enable them under “Customise”.

Marketing cookies

Used to measure advertising campaign effectiveness and attribute enquiries to marketing channels. They do not store payment details. Marketing cookies activate only with your optional consent.

3. Cookie banner and consent storage

When you first visit our site, a banner offers three choices: Accept all, Reject all or Customise. Your selection is stored in your browser’s local storage under the key sas_cookie_consent for six months, after which we will ask again. Rejecting optional cookies does not block access to content.

Essential cookies remain active regardless of your choice. You may change preferences at any time by clearing site data or contacting us for guidance.

4. Specific cookies and durations

The following table describes typical cookies we use. Exact names may vary after platform updates:

• sas_cookie_consent (local storage) — stores your banner choice — 6 months — essential for honouring preferences;
• session_id (session cookie) — maintains secure form sessions — deleted when browser closes — essential;
• _ga / _gid (third-party, if enabled) — Google Analytics identifiers — up to 24 months / 24 hours — analytics;
• _fbp (third-party, if enabled) — Meta pixel browser identifier — up to 90 days — marketing;
• utm_* (first-party, if enabled) — campaign attribution parameters — up to 30 days — marketing.

5. Third-party vendors

Where optional cookies are enabled, data may be processed by vendors such as:

• Google LLC (Analytics) — privacy policy: google.com/policies/privacy
• Meta Platforms (advertising attribution, if configured)
• Our hosting and CDN providers for security logs (essential)

Vendors act as data intermediaries under contractual terms requiring appropriate safeguards. We do not permit vendors to use data collected on our site for unrelated profiling.

6. How to opt out

You can manage cookies in several ways:

• Use our banner buttons: Accept all, Reject all or Customise optional categories;
• Adjust browser settings to block or delete cookies — note this may affect site functionality;
• Install browser extensions that limit tracking;
• For Google Analytics, visit tools.google.com/dlpage/gaoptout for the opt-out add-on.

Email [email protected] if you need help updating preferences.

7. Do Not Track

Our site responds to the consent choices you make in our banner rather than automated Do Not Track signals, which lack a uniform standard. Rejecting optional cookies aligns with minimising non-essential tracking.

If you enrol in a course, cookie data is kept separate from your training records. Course enrolment personal data is governed by our Privacy Policy and PDPA obligations, not by marketing cookies unless you separately opt in to optional analytics or attribution tools.

8. Updates

We may revise this Cookie Policy when we add tools or change vendors. The Last updated date will change accordingly. Material changes will be highlighted on this page.

9. Contact

Singapore AI School Pte. Ltd.
9 Raffles Place, #26-01, Republic Plaza, Singapore 048619
[email protected]